Benefits
1
More customers
A fresh format that keeps win potential alive across multiple events, increasing engagement, retention and registrations.
2
More profits
Increase handle and margin for operators.
Configurable hold targets and progressive jackpot mechanics
—set by the operator, by jurisdiction.
3
More engagement
Simple, social, and competitive formats that keep players engaged across seven independent events while chase the perfect 7-key score.
​
Advantages
For players
-
Seven independent events keep entries alive longer, reducing early eliminations.
-
A simple 0–7 scoring system makes live action easier to follow.
-
Works across NFL, NBA, MLB, soccer, horse racing, F1 and more from a single format.
For operators
-
​Flexible hold percentages, prize ladders, and progressive pools by jurisdiction.
-
Supports jackpots, fixed-odds, and DFS pick’em using the same core scoring engine.
-
Designed for regulated environments with clear, auditable scoring logic.

Betting & DFS
M7SK uses a seven-event selection structure.
Each event is scored 0–7 using a predefined table
(audit-ready and operator-controlled)
​
The same seven-event structure can be used for:
• Jackpot-style sports betting
• DFS pick’em and fantasy-style contests
• Multi-sport
The key difference in our sports system is that it enables dynamic competition in which almost every participant can stay “alive” and retain win potential deep into the contest.
These seven independent events are defined for each sports bet and may include multiple sports in a single definition.
For DFS, each “event” can represent a game, a player stat line, or a mini-contest inside the slate, allowing operators to build clear, simple pick’em formats around the same core logic.

